Modules for Market Strategy

This module explores strategies to combat market reduction, including demarketing principles and market skimming. It covers branding strategy models and ways to enhance product awareness through various promotional strategies. Key topics include:

– Promotion and creative strategy

– Advertising formulation

– Media strategy

– Sales promotion

– Publicity and public relations

Additionally, it discusses the communication plan model to build product awareness in a competitive market, focusing on selling processes, sponsorship, merchandise, and advertising. Gain valuable insights to enhance your understanding of market strategies and improve competitiveness.